Rich Gardiner is a seasoned marketing executive with extensive experience in agency and corporate settings. His career spans account management and creative roles in ad agencies from Main Street to Madison Avenue. He’s also held marketing leadership positions with start-ups, SMBs, and Fortune 50 companies. This diverse background has honed Rich’s ability to seamlessly integrate creative innovation with strategic precision and data-driven execution, consistently delivering impactful, result-oriented marketing solutions for his clients.
Gardiner’s tenure at General Electric (GE) has been central to shaping his career. Here, he spearheaded high-impact marketing initiatives, gaining invaluable insights into managing intricate corporate structures and implementing strategies at scale. This experience affords his clients unparalleled access to corporate rigor, refined processes, and world-class execution, all of which are synonymous with a global organization like GE. As a fractional CMO, Rich provides this high-level expertise at a fraction of the cost of a full-time executive, empowering businesses to streamline their marketing efforts while maintaining unparalleled agility.
Rich has consistently led successful initiatives across diverse industries, driving growth for companies like Edge Technology Group and Thrive. At Edge, his strategies resulted in a 168% increase in web traffic and a doubling of sales leads year-over-year. Meanwhile, at Thrive, he played a pivotal role in aligning global marketing efforts, leading to a significantly enhanced brand position and a substantial increase in lead generation. His SEO, SEM, and content marketing expertise consistently deliver measurable results, empowering companies to scale and achieve sustained growth.
Rich’s blend of creative and analytical skills and his strategic mindset enables him to deliver tailored, high-impact marketing solutions that align with a company’s broader business objectives. Whether overseeing a digital transformation or refining go-to-market strategies, Rich’s approach is always hands-on, results-driven, and customized to each client’s needs.
As a Boston University graduate with a Bachelor’s in Mass Communications and Public Relations, Rich brings a balance of creativity, strategic vision, and execution expertise, which sets him apart as a fractional CMO. His ability to seamlessly bridge the gap between creative innovation and business outcomes makes Rich a valuable partner for businesses seeking to accelerate their growth through strategic marketing leadership.
These core values guide everything I do, ensuring that every effort is focused
on delivering impactful results and building strong partnerships:
Maintain a client service mindset. Seek true collaboration and partnership. Foster mutual trust.
Assume nothing. Seek insight and broad perspective to inform quality decision making.
Encourage bold thinking. Celebrate non-conformity. Embrace unique approaches. Innovate to win.
Help people. align collective direction. Steward the achievement of client goals.
Choose measures carefully. Derive key insights. Articulate clearly. Generate value.
Seek understanding. Act on insights. Pursue continuous improvement. Be agile.
A deep dive into your current marketing landscape, market positioning, and business challenges. I analyze strategies, competitor activity, and customer insights to create a tailored plan that drives growth.
Strategic objectives into clear, actionable initiatives. From defining target audiences to setting performance goals, I ensure your marketing plan aligns with your business objectives for measurable success.
Marketing strategies are implemented— launching campaigns, running ads, or engaging your audience through various channels. The goal is real-world results that drive immediate growth.
Using performance data, I continuously refine and improve your marketing efforts to maximize ROI. I ensure sustained growth over time by staying agile and responsive to market conditions.
Fractional CMO Advisory & Consulting Services Designed to Meet the Needs of Emerging Companies, Small to Medium-sized businesses, and Private Equity and Venture Capital-Backed Ventures Westchester, NY –
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