B2B MARKETING SOLUTIONS
Our engagement model is crafted to forge a collaborative partnership with clients. We propel your business towards marketing excellence, by navigating you through these key milestones:
During this initial phase we work closely with clients, immersing ourselves in their business to explore, understand and assess their marketing activities, resources, challenges, desired results and gaps. We also take a deep-dive into market conditions, customer segments, and the competitive landscape. We challenge our clients to be curious and think expansively. We believe that skillful questioning can unlock hidden opportunities and sets the stage for successful client outcomes.
We leverage the insights from the client discovery phase to inform the development of our strategic approach which serves as the solid foundation for a detailed, custom-tailored marketing action plan. The plan includes an assessment of current marketing activities, a list of specific marketing goals and objectives, a competitive analysis, customer insights, market trends and observations, recommended content and channel selections, an omni-channel marketing calendar, a detailed budget, recommended KPIs and reporting schedule.
This stage is all about putting the detailed marketing plan into action. We expertly manage the execution of each component of the plan. Regardless of whether the plan is executed by client teams or our own expert tacticians, we orchestrate the activities, ensuring a holistic approach that drives desired results.
This critical stage focuses on continuous improvement. Key Performance Indicators (KPIs) are selected, constantly measured, analyzed, and insights are reported. Adjustments are made to optimize outcomes, fostering ongoing improvement in the marketing program and financial rewards for our clients.
Research is a marketing cornerstone, unraveling the intricacies of your market and your audience’s needs and challenges. We delve into your target market, identifying segments to tailor marketing strategies and programs for maximum impact. The key to authentic connections lies in a profound understanding of your audience’s work, challenges, influencers, and aspirations.
An effective brand strategy is crucial for positioning your organization distinctively in the marketplace. It serves as the foundational framework for all operational aspects and acts as a filtering mechanism for marketing communications. Achieving this involves an in-depth discovery and immersion process to extract actionable insights. We then combine those insights with creative thinking to develop visual and verbal messaging that communicates your brand promise loud and clear.
We craft omni-channel strategies and integrated campaigns that ensure you reach the right people with the right content, delivered in the right way at the right time.
Our creative teams are in lock-step with your brand. They are intimately aware of your strategies, business objectives, desired outcomes, customer insights, competitive landscape and market trends. These insights fuel their creativity and drives the quality and effectiveness of the content they develop. They know what it takes to craft unique and compelling narratives that penetrate across formats and channels, from your latest social post to your killer brand video.
ABM concentrates resources on a set of target accounts within a market. ABM aligns your Sales and Marketing functions to shorten sales cycles and deliver clear ROI. It starts with developing your Ideal Cutomer Profile (ICP). It then uses personalized campaigns designed to engage specific strategic target accounts that match your ICP. Personalized marketing messages are based on the specific attributes and needs of each target account.
Your business requires nothing less than the highest performing B2B website. We can help launch your new site or improve your existing site. From SEO, design/development, lead generation, and conversion rate optimization, to brand alignment and enhanced audience engagement.
Our B2B PPC strategies effectively integrate with your SEO and online marketing campaigns to help you get more paid clicks, lower your cost per click, and increase your ROI per click.
Want to make your website work smarter and generate more qualified leads and customers? Our conversion rate optimization (CRO) service increases the percentage of your website visitors who complete a specific action to increase the number of leads you generate. CRO results in highly-qualified leads, increased revenue, and lower acquisition costs.
Our search engine optimization (SEO) service improves the quality and quantity of organic (unpaid) website traffic to your website from search engines. This drives more leads, by landing you at the top of the Google SERP. We also hack SEO to create killer content that really resonates with your audience to drive conversions.
We think strategically about b2b social marketing to reach your targeted decision-makers and drive them to your website. Whether it’s paid or unpaid, we can help determine the right balance and type of social content to deliver quality traffic and more leads to your site.
Email marketing is an essential part of your overall content marketing strategy. We develop, build and manage branded email campaigns to your prospects and clients. Consistent on-brand B2B email marketing means more engagement. More engagement means more leads. More leads mean more conversions. And more conversions means more revenue.
Demand generation campaigns are targeted at people who aren’t familiar with your brand, bringing them to your website or contacting you for more information. One of our main goals in demand generation is to establish your organization as a credible, authoritative resource. This helps move your audience from brand awareness to qualified leads.
Our lead generation strategy incorporates intent data to help us spot buying intent signals and match those signals to specific accounts. This proves to be quite efficient when you focus on the 10% of target accounts that are ready to talk. And we can segment your audiences based on the topics they are researching, and deliver personalized campaigns. Smarter lead generation that improves your top line and bottom line results.
We believe marketing analytics is crucial for businesses as it enables data-driven decision-making, helping optimize campaigns and strategies. By measuring Return on Investment (ROI), we can assess the effectiveness of your marketing efforts, allocate resources wisely, and ultimately enhance overall performance and profitability. It’s a key tool in understanding customer behavior, improving targeting, and maximizing the impact of your marketing initiatives.
Maintain a client service mindset. Seek true collabration and partnership. Foster mutual trust.
Assume nothing. Seek insight and broad perpective to inform quality decision making.
Encourage bold thinking. Celebrate non-conformity. Embrace unique approaches. Innovate to win.
Help people. align collective direction. Steward the acheivement of client goals.
Choose measures carefully. Derive key insights. Articulate clearly. Generate value.
Seek understanding. Act on insights. Pursue continuous improvement.
Rich has devoted his entire career to the science and art of marketing and communications, accumulating decades of experience in ad agencies spanning from Main Street to Madison Avenue. His expertise extends to the client-side, where he’s contributed to small, medium, and enterprise businesses, including The Fortune 50.
With a well-rounded combination of creative, strategic, leadership, analytical, and hands-on executional skills, Rich possesses the versatility to craft comprehensive, omni-channel marketing programs custom-tailored to fuel growth for your organization.
A graduate of Boston University’s esteemed College of Communication, Rich is a results-driven marketer propelled by a relentless curiosity. He firmly believes that success begins by posing the right questions, starting with:
Are you ready?
A comprehensive marketing strategy enables firms to make better decisions, stay ahead of the competition, reduce risk, understand the evolving needs of their customers and drive business growth.
B2B lead generation is vital for businesses, providing a streamlined process to identify and attract potential clients, resulting in a steady flow of qualified leads.
Crafting a Unique Value Proposition (UVP) brings numerous business advantages that contribute to the overall success of a business.