Blogs

For private equity (PE) firms, a portfolio company’s growth trajectory is critical. Every portfolio needs a strategic approach to achieve rapid growth, improve market positioning, and build substantial brand equity, which ultimately drives valuation. But growth comes with its challenges. Many portfolio companies are lean on resources, with limited budgets for full-time executives. They often lack the marketing leadership needed to reach ambitious revenue and market goals. This is where a fractional CMO steps in—a

Scaling a small to medium-sized business (SMB) in the B2B sector is no small feat. Between navigating long sales cycles, building a credible reputation, and maintaining consistent growth, there’s a lot on the line—and it’s easy to feel stretched thin. For many SMBs, bringing on a full-time Chief Marketing Officer (CMO) would be ideal, but the costs can be daunting. Enter the fractional CMO: a part-time marketing executive who delivers top-tier strategic direction without the

For B2B companies, lead generation is the lifeblood of growth. However, generating quality leads—the kind that convert to actual sales and fuel sustainable growth—is no small feat. In fact, a staggering 61% of marketers cite lead generation as their biggest challenge, with many B2B businesses feeling that their pipeline simply isn’t delivering the results they need. Low-quality or irrelevant leads often result in wasted time, strained budgets, and missed revenue opportunities. Fortunately, today’s lead generation